Finero's goal is simple- to make Finance fun for a gen-Z audience, empowering them to overcome the stigma associated with discussing money.

The goal of the identity project was to establish a platform and visual elements that exuded both approachability and reliability. We crafted an identity system that cleverly employed a playful color palette in contrast with a structured typography. The incorporation of rounded elements in the logo icon reintroduced a sense of approachability to the final logo type.

The resulting logo offers a striking interpretation of traditional currency symbols, making a significant impact.