Utopia Labs, a cutting-edge blockchain technology solution provider, is aiming to redefine luxury in middle eastern tech landscape. The challenge is to infuse a sense of opulence into the brand identity, with gold as the primary color, while maintaining sophistication and an edgy modernity. This branding project seeks to position Utopia Labs as a symbol of technological elegance and innovation within the dynamic and luxurious context of Dubai.

Team Cocos proposes a visually stunning and culturally rich approach for Utopia Labs, drawing inspiration from hieroglyphics and infusing the Midas Touch concept. This coupled with linework reminiscent of electrical switchboards create d a rich graphical system with a color palette, inspired by the tones of sand, provides depth and meaning while ensuring versatile application in both digital and print formats.